GEOX For Eyewear

The trademark GEOX is a trademark of the Italian company GEOX S.p.A producing footwear which was founded by Mario Motetti Polgeto in the 90s. "The brand name, Geox, comes from a mixture between the Greek word ‘geo’ (hearth), on which we all walk, and ‘x’, a letter-element symbolizing technology", as described in the company’s official site.

Pars Optic Co.

Consequently, GEOX S.p.A filed an opposition against the Iranian application claiming its ownership in classes 3, 9, 14, 16, 18, 20, 21, 24, 25, 28 and 35 and international use of the it. It further argued that the similarity would cause confusion among consumers.