Iran has updated the process for trademark registrations.

Since March 15, 2021, the Iranian Intellectual Property Center has given access to the Madrid E-filing service to the trademark applicants via its website.

The trademark GEOX is a trademark of the Italian company GEOX S.p.A producing footwear which was founded by Mario Motetti Polgeto in the 90s. The brand name, Geox, comes from a mixture between the Greek word ‘geo’ (hearth), on which we all walk, and ‘x’, a letter-element symbolizing technology", as described in the company’s official site.

As a result of the US and other nations looking to ease the sanctions imposed on Iran, the international business community is once again starting to look at the opportunities presented by the largely untapped market of Iran.

We need to consider several legal points in franchise agreements under Iranian law. These points will be discussed in this article.