In the battle to acquire higher market shares, advertising and marketing strategies seem to play a key role.

In July 2024, a wave of copyright strikes hit several Indian YouTube channels hosting news and other informative content including notable figures like Ravish Kumar, Ajit Anjum, Abhisar Sharma, and Sakshi Joshi, as well as news outlets such as Bolta Hindustan, the Probe, and Dastak Live News. Content creators like Mr. Reaction Wala were also affected.

In today's hyper-connected world, social media influencing is one of the most impactful and effective ways of marketing and advertising.

Recently after laying down the necessary framework for uplinking by Indian channels, the Ministry of Information and Broadcasting (MIB) has further notified new, stricter guidelines for downlinking by foreign channels with a view of gaining control over the content being broadcasted from satellite TV channels uplinked outside India.

Engaging foreign nationals in the entertainment industry has been a long time favorite with Bollywood producers.

While the famous ‘diaper war’ is a classical example of patent war between two companies, the Super Basmati GI issue can turn up into a classic example of intellectual property nuke war between two countries. Time has gone when ‘terrorism’ used to be the subject matter of joint reports regarding India and Pakistan in almost every part of print and electronic media.

The case of Vishesh Films Pvt. Ltd. v. Super Cassettes Industries Ltd. before the Delhi High Court serves as a landmark judgment in the Indian media and entertainment industry...

"Emergency," is a historical drama that focuses on one of the most chaotic and controversial periods in Indian history. It is directed and produced by Kangana Ranaut, who also portrays Indira Gandhi.

The Ministry of Information & Broadcasting (I & B) has taken an action in coordination with various intermediaries, to block 18 OTT Platforms publishing obscene, vulgar, and some instances...

The communication channels have facilitated the integration of the people on a unified platform.

As a legal professional specializing in entertainment law, understanding the intricate web of contracts involved in Indian film production is paramount.

In India The Copyright Act 1957 seems to be the lone warrior supporting the copyright owners.

Recently, Pooja Entertainment purchased virtual land in the metaverse and named it "Poojaverse"[1], to announce the release of "Bade Miyan Chote Miyan", i.e., the first Hindi film to be released in the metaverse.

The Delhi High Court, after first passing an interim order and subsequently pronouncing judgment, delivered a noteworthy ruling...

Reality TV has become a mainstay for every day television viewing in the entertainment category due to its promise to showcase the real-life events...

The advent of technological advancements in the modern-day world has been a blessing in disguise.

On February 10, 2026, the Ministry of Electronics and Information Technology (‘MeitY') notified the Information Technology (Intermediary Guidelines and Digital Media Ethics Code)...

Picture this- You are an actor basking in stardom, featuring in million-dollar films. You are depicted using a laptop in a blockbuster film and the sales of the laptop skyrocket.

The entertainment industry is seen as a world of glamour, fame and opportunity. It is considered as a dream destination for countless aspiring artists.

Technical advancement has facilitated the transformation of the channel of communication which was dependant in physical form to virtual media inclusive of means such as email, chatting, text messages, etc.