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Have you ever rummaged about something on the internet and opened a social media platform only to realise that it is now suggesting you advertisements of similar type of products and wondered...

Social media and networking websites have occupied an insurmountable space in our lives.

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 ('2021 Rules') were released by the Central Government in February 2021.

The rapid growth of short-form content has transformed social media marketing in India. Platforms such as Instagram have become indispensable tools for brands seeking consumer engagement through reels, influencer campaigns and promotional videos. As per 2025 data, almost 80 percent of marketing professionals integrated Facebook and Instagram into their digital marketing campaigns.

The investment advisory industry in India is changing quickly. With more investors relying on social media, online videos, AI-driven tools, and financial influencers, the risk of fraud has grown significantly.

The Indian online gaming market has exponentially grown with increasing user engagement and booming investments.

The Act, the Rules and the OGAI are therefore simultaneously operational. The prohibition provisions under Chapter III of the Act, the criminal penalties under Chapter V of the Act and the institutional framework under the Rules are all in effect. There is effectively no formal compliance window for core prohibitions and penalties; stakeholders should treat the regime as immediately operational and adjust business models without delay.

On February 25, 2021, the Ministry of Information, Government of India enacted the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021...

February was anything but incremental for tech policy. India hosted the world during the India AI Impact Summit 2026, showcasing the country's growing AI ecosystem and announcing...

WhatsApp's new privacy policy cleared by the Delhi High Court, but certain directions issued to protect user data.

The Information Technology (Guidelines for Intermediaries and Digital Media Ethics Code) Rules of 2021 (hereinafter referred to as ‘the Rules') has been enacted by the Central Government...

In the age of Instagram Shops and Facebook Marketplace, the line between a promotional post and a point-of-sale has vanished.

Trademark applications are increasingly facing rejection for lacking distinctiveness as businesses favor SEO-friendly, descriptive names that fail legal scrutiny. This analysis examines why marks like "QuickDocs" or "SmartPay" struggle to secure registration, explores the legal framework governing distinctiveness under Section 9 of India's Trade Marks Act, and reveals how startups can build legally protectable brands without sacrificing market appeal.

A celebrity’s face appears in a meme. Their voice is recreated to say something they never said. An influencer becomes the unwilling face of a product they have never endorsed. Meanwhile, millions of users continue to make fan edits, reaction videos, parody accounts and humorous reels using the same celebrities’ images and voices.

In mid-September 2026, government sources said Meta Platforms’ Indian operations, Facebook, Instagram and Threads, should no longer be viewed merely as an “internet intermediary” but should also be treated as a “service provider,” arguing that the company’s monetised algorithms actively decide what content gets amplified, distributed and shown to whom. That is a government position, not a new statutory classification, and this article returns to that distinction below.

By contrast, post 2010, India witnessed explosive digital growth. By the 2014 general elections, political parties were estimated to have spent between Rs. 400 crores and Rs. 500 crores on digital platforms alone, constituting nearly 15% of the total political advertising expenditure.

The Ministry of Electronics and Information Technology ("MeitY") has notified the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026 ("IT Amendment Rules 2026") on 10 February 2026, effective from 20 February 2026.

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