Pesky, promotional and unsolicited commercial communications can be intrusive and disruptive for consumers, particularly when received without their consent. They can result in consumers being constantly exposed to unwanted commercial messages, making it harder to distinguish important communications from promotional content. In some cases, such communications may also encourage unwanted purchases or expose consumers to potential fraud and other risks. In view thereof, Central Consumer Protection Authority (CCPA) has proposed a draft of the Guidelines for Prevention and Regulation of Pesky, Promotional and Unsolicited Commercial Communications, 2026 (Draft Guidelines).
