461 results found

The rampant rise of social media influencers has drastically changed the advertising landscape in India. The paradigm of content consumption in India, once steered by traditional celebrities...

Celebrity endorsement has been a key aspect of Indian marketing evidenced by the fact that close to 50% of endorsements in India feature celebrities as compared to around 20% in the U.S.

Recently, we all have witnessed the ray of tricolor profile pictures on the internet and especially on the most popular social networking site, Facebook.

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 ("IT Rules, 2021") recently were subject to review by the Courts...

Social Media such as Instagram, Facebook and Twitter today is not just a mode of entertainment today but it has evolved into an arena for trade and commerce activities as well.

The term ‘Intermediary' has been defined in clause (w) of sub-section 1 of section 2 of the Information Technology Act, 2000 (" IT Act")...

Celebrity influence has officially gone wild, and it is no longer just actors and musicians hogging the limelight.

In February 2021, India's Ministry of Electronics and Information Technology ("MeitY") released the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules...

In today's highly competitive and media-driven entertainment industry, public perception can make or break a career.

In recent years, there has been a rapid expansion in the influencer marketing landscape in India, where social media influencers promote products and services across various platforms.

The advent of social media has propelled public discourse into an entirely different form of transformation, providing a platform for the viewpoints...

On November 18, 2024, the CCI imposed a penalty of Indian Rupees 2.13 billion (approximately US$ 25.3 million) on Meta for abusing its dominant position in violation of the provisions of the Competition Act, 2002, ...

When did you last check your mobile notifications? Was it five minutes back or ten? Statistically speaking, in today's socially active world...

In Anagh v. State of Kerala & Ors., 2026:KER:16819, the Kerala High Court set aside an order of the Magistrate returning a private complaint solely on the ground that the complainant had not furnished the postal address of the accused.

Parody, in a literal sense, refers to a work that humorously and critically comments on an existing work to expose its flaws.

We never know what is going to come before us. Before the advent of internet, people used to believe that physical world is what the world is. At that time we had all our laws in accordance

Influencer marketing has emerged as one of the most powerful tools in the digital age, redefining advertising and celebrity culture.