The Supreme Court has clarified the service tax treatment of marketing and promotion expenditure incurred by a broadcaster on commercially exploiting acquired music and song video rights. The Court upheld the CESTAT’s view that such expenditure does not represent consideration for any taxable service to the film producers, since the broadcaster promoted the rights for its own benefit as assignee and therefore no taxable service relationship existed.

Imagine a world where your favourite actor's "Jhakaas" catchphrase is convincingly mimicked in a video, not by a skilled impressionist, but by a soulless algorithm.

India ratified two more ILO Conventions in June 2017 after the Central Government had introduced amendments to the Child Labour (Prohibition and Regulation) Act, 1986 ("Act") in August 2016.

In the months to come, Indian audiences will be privy to performances by several big-ticket artists.

In India, personality rights are still an emerging aspect of the copyrights bundle. Personality rights broadly include the Plaintiff's name, voice, photograph / caricature, image, likeness, persona, and other attributes...

Celebrity endorsement has been a key aspect of Indian marketing evidenced by the fact that close to 50% of endorsements in India feature celebrities as compared to around 20% in the U.S.

While hearing a relatively distinct case, the Supreme Court of India ruled that promotional trailers are unilateral and do not qualify as offers eliciting acceptance, and as such they do not transform into promises...

This sector has witnessed consistent innovative technological trends and also increase in digitization and internet usage by the consumers and the content suppliers.

Copyright piracy is a threat to the creative liberty of artists.

In Universal City Studios LLC and Ors. v. 123Movieshub.tc and Ors. (Suit), the Delhi High Court (Court) in an order dated 21 February 2022 (Order) interpreted the provisions of Order I...

Every individual has a right in the publicity value of his personality, identity and persona.

This quote by Heraclitus, the Greek philosopher, is a timeless reminder that evolution is permanent. The adage remains profoundly relevant in our ever-shifting world

While rejecting CBI's plea for an injunction against the release of Netflix's docuseries- "The Indrani Mukerjea Story: Buried Truth", the Bombay High Court, on 29th February, 2024...

Surrogate advertising is often treated as a "marketing workaround". In reality, it is better understood as a legal and commercial risk management exercise - where one creative decision, one brand extension launch, or one influencer post can potentially trigger regulatory scrutiny, reputational damage, and litigation exposure.

The entertainment industry is a dynamic and rapidly growing sector in India, encompassing film, television, music, theatre, and digital content.

Netflix Inc (Netflix USA) operates on a subscription model where users gain access to a curated video-on demand content.

The only saving grace, it seems is that the Lady of Justice is blind. If she could see the slow but steady decline of the our moral standards as a society surely her head would hang in shame

Core Terms: Clearly outline the terms of the recording process, including the number of albums, royalty rates, advance payments, and delivery deadlines.

Artificial intelligence algorithms have been applied to create or manipulate media known as "deepfakes."

The Ministry of Information and Broadcasting has released an advisory with respect to carrying of advertisements, which are in violation of the ASCI Code on all TV channels.