Edem and Anita Nkrumah, Head of Research and Business Development at Firmus Advisory as they discuss the Marketing and Distribution of Beverages in Ghana.

Fish and other seafood, a preferred source of animal protein for most consumers in Ghana, were traditionally consumed by smoking, salting, drying, and boiling.

Three decades ago, Ghana's beverage sector was largely dominated by global brands like Guinness and Coca Cola, which were being produced locally.

Intra-African trade (especially in manufactured products) has been touted as a major driver of economic development in Africa as it promotes the scaling of African industries.

The consumer electricals and electronics market stands as a dynamic and ever-evolving sector, reflecting the rapid advancements in technology and the growing demands of an increasingly connected world.

Ghana is among one of the top consumers of baby diapers in the West African sub-region, consuming over 500 million units of baby diapers, second to Nigeria who consumed over 2 billion units...

Globally, beer still reigns in the hearts and minds of consumers. Some describe it as "cheap, approachable, and readily available", "a warm hug that other drinks just can't match" or "the perfect drink for every mood"

Digital lending business has grown extensively, especially with the high cost of living. Again, digital lending has simplified lending processes and procedures for small business owners, salary earners, and even first-time borrowers to access quick credit through apps and online platforms without collateral. However, this innovation came with recurring problems such as excessive interest rates, hidden fees, unethical debt recovery procedures, and privacy violations.