Article
AI And Consumer Markets: UK Competition And Consumer Law Implications For Businesses
The UK's Competition and Markets Authority has published a discussion paper examining agentic AI systems that autonomously plan, decide, and act on behalf of consumers across multiple services. The paper identifies potential competition law risks including algorithmic collusion, abuse of dominance through agent preference, consumer manipulation, and market concentration concerns that may trigger new enforcement actions under existing and emerging UK regulatory frameworks.

Greenberg Traurig





