Article
A First Taste Of The ASA's 'Less Healthy Food' Rulings
The UK's new advertising restrictions on less healthy food and drink products came into force in January, and the Advertising Standards Authority has now issued its first enforcement decisions. These rulings against Iceland, Lidl, German Doner Kebab and On The Beach reveal critical compliance lessons for brands navigating nutrient profiling requirements, supply chain responsibilities, and the boundaries of incidental food appearances in digital advertising.
Gowling WLG
