It is real, influencers are under scrutiny. Given the fact that influencers have become a new mean of advertisement, the Colombian Consumer Protection Authority has initiated several...

A major Colombian brewery faced a USD$220,000 fine from the Superintendence of Industry and Commerce for mishandling a promotional campaign linked to soccer tickets. The company violated consumer protection laws by changing contest rules mid-campaign and omitting essential information, leaving over 4,000 customers without promised benefits. This case provides critical lessons for entrepreneurs on how to structure legally compliant promotions that protect both customers and business reputation.

The Superintendency of Industry and Commerce (SIC) recently defined the rules applicable to loyalty programs in Colombia.

BAVARIA, the major beer producer in Colombia, issued a campaign called "The Friendship Bank". This, rose several concerns, around the consumer protection authority, the financial...

Given the constant increasement of e-commerce the Colombian Consumer Protection Statute, was updated to discipline the online commerce in Colombia.

Colombian Ministry of Health is working on a Resolution Project to adjust the evaluation procedure of labeling and packaging of cigarettes, tobacco and products containing tobacco.

The Superintendence of Industry and Commerce (SIC), in the exercise of its statutory powers of inspection, surveillance, and control, has adopted four preventive...

Sometimes it is important to go back to the basics. Let us recap. All the terms of the advertisement are binding for the advertiser when said terms are objective. The objective conditions of advertising, should be...

Un cliente escribe: «Quiero devolver esto». De esa sola frase se desprenden cuatro caminos legales distintos con plazos, trámites y consecuencias diferentes. Elegir la ruta equivocada no es un simple error de atención; es un riesgo potencial a una sanción de la SIC.