The Swiss Federal Office of Communications (OFCOM) interpreted the prohibition for broadcaster's "permanent editorial employees" to participate in the its advertising broadly.

A Q&A guide to capital markets law in Switzerland. The Q&A provides a high-level overview of the main equity and debt markets/exchanges, and the main regulators and legislation that govern them.

With effect from 1 January 2021, funds registered with FINMA for marketing in Switzerland will be required to simultaneously publish on the UCITS recognised Swiss electronic publication platform...

The European Commission has confirmed 19 online platforms and search engines identified as ‘very large online platforms' (VLOPs) and ‘very large online search engines' (VLOSEs) for the purposes...

The Federal Swiss Council has recently announced it is considering enacting new laws to regulate large platforms, including search engines (e.g. Google), social networking platforms (e.g. Facebook)...

In a significant move to enforce the EU's Digital Services Act (DSA), the EU Commission has issued preliminary findings against the tech giant X, alleging multiple breaches of the DSA.

In the past few years, Künzli SwissSchuh AG was embroiled in several trademark disputes with the US shoe manufacturer K-Swiss. K-Swiss was established in the 1960s by two Swiss who emigrated to Los Angeles (the original founders are no longer involved in the company). K-Swiss initially imported Künzli shoes to the US (while Künzli imported American sneakers to Switzerland), then started producing its own shoes and eventually became one of the leaders in the casual shoe sector.

On 29 October 2025, the Swiss Federal Council opened up a consultation on a new federal law intended to strengthen user rights and set duties of transparency and fairness...

With recent regulatory changes impacting the topic, the term "dark patterns" is garnering attention and prompting online businesses to reassess their digital strategies.

Tobacco products and e-cigarettes are currently governed by the Swiss foodstuffs regulation.

In the digital space, e-commerce platforms are leveraging personalised advertising to enhance customer experiences and boost sales.

The IPI finds a likelihood of confusion between "Fruchtmonster" and "MONSTER" and emphasizes the protection of distinctive brand elements for mass-market goods as well as the high bar for proving brand recognition.

It is being reported in The Times that Geneva is preparing to ban outdoor poster advertising from its streets.

With the renewed amendment of the CO2 Act, the Swiss parliament has also amended the Unfair Competition Act (UWG). Anyone who makes statements about themselves...

Ofcom has opened its first formal investigation into an online service provider under the Online Safety Act (OSA). The regulator is looking into whether the operator of an online forum...

Switzerland is not part of the European Union and regulates advertising independently.

On April 23, 2025, the European Commission wrapped up investigations into Apple and Meta (Facebook) for breaking rules under the Digital Markets Act (DMA).

In this part of our series, we explore whether consent is needed to send electronic direct marketing messages, how this consent must be obtained and what exceptions apply.

As Black Friday, Cyber Monday, and Christmas deals approach, online businesses operating in the European Union (EU) need to be mindful of the regulations governing promotions and sales.

Nearly eighteen months after the European Commission first proposed a Digital Services Act (DSA), on July 5, 2022, the European Parliament finally approved the final version of the DSA.