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Os heads das áreas de Propriedade Intelectual, Ana Carolina Cesar, e Contratos, Elias Jabbour, tiveram artigo sobre mercado de influenciadores digitais publicado no portal de notícias Conjur.

As demand for personal and professional growth increases, coaches offer specialized services to help clients manage finances, improve quality of life, and foster spiritual development.

All employers and all employees are feeling the effects of social media on work time.

Brazil's Superior Electoral Court has mandated that digital platforms submit detailed compliance plans by August 16, 2026, outlining measures to safeguard electoral integrity and prevent misinformation during the 2026 elections. The ordinance applies to platforms with over 5 million monthly active users in Brazil, requiring comprehensive documentation of content moderation, AI governance, and coordinated behavior detection strategies. Non-compliance may result in public disclosure, direct regulatory supervi

Com cada vez mais pessoas possuindo acesso à internet, verificamos um aumento significativo de pessoas com perfis em redes sociais

The National Advertising Self-Regulation Council (CONAR) has released an updated Guide on Marketing and Advertising by Digital Influencers, introducing significant changes to transparency requirements, child protection measures, and artificial intelligence usage in advertising campaigns. The new edition, effective June 1, 2026, expands the definition of digital influencers beyond natural persons and clarifies material connection requirements between influencers and advertisers.

The wave of online safety regulation is continuing to surge, with Brazil's recent enactment of Law No. 15,211/2025—the Digital Statute for Children and Adolescents (Digital ECA)—as the latest addition.

Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.

Could the California Superior Court verdict have an unpredictable impact on Big Tech's business model in Brazil?

The Paris 2024 Olympic Games are about to begin, along with discussions around ambush marketing. Ambush marketing involves the opportunistic use of events to promote products and/or services...

A prática do marketing de emboscada envolve o uso oportunista para promover produtos e/ou serviços sem investir financeiramente em um evento oficial...

João Doria, governor of the state of São Paulo and presidential candidate, was sentenced, on February 1, 2022, by the First Chamber of Private Law of the São Paulo State Court of Justice ("TJSP"; Appeal No. 1077362-28.2018.8.26.0100)

On April's Fool Day, Burger King was fined for false advertising a "chocolate burger", which was never actually commercialized.

O CONAR publicou uma nova edição do Guia de Marketing e Publicidade por Influenciadores Digitais, ampliando regras sobre transparência na identificação de conteúdo pago, proteção de crianças e adolescentes conforme o ECA Digital, e estabelecendo diretrizes para o uso de inteligência artificial em campanhas publicitárias.

O Governo Federal publicou duas portarias que estabelecem novas regras para publicidade de apostas esportivas no Brasil, ampliando as obrigações para toda a cadeia publicitária. As normas incluem advertências obrigatórias sobre riscos de dependência e impõem requisitos de verificação prévia para agências, plataformas e redes sociais que veiculem conteúdo relacionado a bets.