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ARTICLE · 15 JULY 2024

Ambush Marketing In Events

Mayer Brown
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The Paris 2024 Olympic Games are about to begin, along with discussions around ambush marketing. Ambush marketing involves the opportunistic use of events to promote products and/or services...

BrazilMedia, Telecoms, IT, Entertainment
Cristiane Manzueto
Cristiane Manzueto
Rodrigo Leal
Rodrigo Leal
Letícia Allavato
Letícia Allavato
Diego Semeraro
Diego Semeraro
Vítor Montovani
Vítor Montovani
Beatriz Maia
Beatriz Maia
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The Paris 2024 Olympic Games are about to begin, along with discussions around ambush marketing. Ambush marketing involves the opportunistic use of events to promote products and/or services without actually financially supporting the official event, which may be sports, music, technology, or any other event.

It is an illegal practice in Brazil to capitalize on the popularity of any given major event without bearing the costs associated with its official sponsorship.

Advertising drives a large part of the global economy, with an impact of more than 1 trillion US dollars expected by the end of 2024. Protecting these investments is therefore crucial for an ethical advertising environment, despite the proliferation of new platforms.

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This Mayer Brown article provides information and comments on legal issues and developments of interest. The foregoing is not a comprehensive treatment of the subject matter covered and is not intended to provide legal advice. Readers should seek specific legal advice before taking any action with respect to the matters discussed herein.

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