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  • Article

    Argentina Implements "Do Not Call" National Registry

    This program allows users to register to a database that prevents them from receiving any marketing communications on their mobile or land telephone lines.
    ArgentinaPrivacy
    Jones Day
    Jones Day
  • Article

    New CONARP Paper On Ambush Marketing

    The Argentine Advertising Self-Regulatory Council (CONARP) has released updated guidelines on ambush marketing ahead of the 2026 FIFA World Cup, defining practices where brands create event-related communications without official sponsorship while appearing to be sponsors. These guidelines aim to help companies design compliant advertising campaigns and avoid potential legal challenges related to the World Cup.
    ArgentinaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Argentina Ends Registration Requirement For Promotions

    As a result, at least for now, Argentina no longer requires sweepstakes and contests to be registered.
    ArgentinaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Meet The GALA Members - Argentina (Video)

    Meet GALA Argentina member, Paula Fernandez Pfizenmaier of Bruchou.
    ArgentinaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    The Remuneration Of The Actors And Their Intellectual Property Rights In The Actors' Activity Act And Its Regulatory Decree

    On October 28, 2015 Law No. 27,203 was enacted ("Actors' Activity Act") published in the Official Gazette on November 26, 2015, which regulates the employment contract of actors and related activities.
    ArgentinaIntellectual Property
    Allende & Brea Abogados
    Allende & Brea Abogados
  • Article

    Amendments To The Advertising Regime In Argentina

    On November 3, 2025, Resolution No. 446/2025 (hereinafter, the "Resolution") was published in the Official Gazette of the Argentine Republic...
    ArgentinaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Argentina- Decree 743.2024 Modifications To Digital Signature Regulation

    On August 19th of the current year, Decree No. 743/2024 (hereinafter the "Decree") was published in the Official Gazette of the Argentine Republic, which modifies Decree No. 182/19...
    ArgentinaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Implementation Of Mandatory Notification Procedures Of Advertising Before ANMAT

    On August 13th, 2015, the Argentine's National Administration of Drugs, Food and Medical Devices ("ANMAT") issued Regulation No. 6.516/2015 (the "Regulation") published in the Official Gazette on August 20th, 2015.
    ArgentinaMedia, Telecoms, IT, Entertainment
    Allende & Brea Abogados
    Allende & Brea Abogados
  • Article

    Latest Changes To The Argentinean Fair Trading Law

    The Decree prohibits deceptive advertising and regulates aspects related to the organization of contests and sweepstakes.
    ArgentinaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    When Advertising Any Promotion, Watch Your Words If You Are In Argentina

    In a recent case, a consumer claim was filed against AMX Argentina S.A., the Argentine subsidiary of the Mexican mobile company Claro.
    ArgentinaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Rio Olympics: It's Not All Fun And Games! How Do You Combat Ambush Marketing?

    Ambush marketing may seem like a trivial problem to the typical consumer or layperson, but it is a significant issue to official rights holders and interested parties.
    ArgentinaIntellectual Property
    Moeller IP Advisors
    Moeller IP Advisors
  • Article

    In Argentina If You Are An Influencer #youdonthavetodisclose

    In Argentina an influencer is born every day.
    ArgentinaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    New Resolution Of The Secretary Of Commerce Simplifies Advertising Disclaimers

    On December 4th, the Secretary of Commerce published the Resolution 915E / 2017 which simplifies the disclaimers advertising pieces must contain.
    ArgentinaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Nu Skin Case: Some Thoughts On Influencer Marketing And Misleading Claims

    Recently, the cosmetics and skin care company Nu Skin made the headlines, due to the AR$ 2.5 million (approx. USD 30,000) fine imposed on it for misleading advertising.
    ArgentinaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Sanction For Misleading Advertising By The Argentine Securities And Exchange Commission

    On October 22, 2025, Resolution RRFCO-2025-312-APN-DIR#CNV (hereinafter, the "Resolution") was published by the Argentine Securities and Exchange Commission...
    ArgentinaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    10 Things You Need To Know Before Lauching A Promotion In Argentina

    Even when registration is not required -at least for now-, there are still some requirements all Sponsors need to meet in order to avoid sanctions.
    ArgentinaStrategy
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    New Front-Of-Pack Labeling Of Food Law In Argentina

    On October 26, 2021, the Front-of-Pack Labeling of Food bill was signed into Law by the National Congress. Last Friday, the Law was published in the Official Gazette and the deadline for its entry into force has begun.
    ArgentinaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Argentina’s Government Moves To Repeal Front-Of-Pack Labeling Law

    Argentina's Executive branch has submitted a bill to the National Congress seeking to fully repeal the country's Healthy Eating Promotion Law (Law No. 27,642), widely known as the Front Labeling Law.
    ArgentinaMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    Antipiracy Convention 2016

    On August 10, 2016, the first Anti-Piracy Convention was held in Buenos Aires, Argentina featuring several exhibitors from both public and private sectors.
    ArgentinaMedia, Telecoms, IT, Entertainment
    Moeller IP Advisors
    Moeller IP Advisors
  • Article

    Efecto Extraterritorial De Medida Cautelar En Un Caso De Infracción Marcaria

    Geniver entendió que la orden judicial no era extensiva a aquellos anuncios a los que se pudiera acceder desde Uruguay o los Estados Unidos y presentó un recurso de aclaratoria.
    ArgentinaIntellectual Property
    Marval O'Farrell & Mairal
    Marval O'Farrell & Mairal

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