February 13 2018 - Earlier this month, the government of
Argentina dissolved the National Lottery, which had required
advertisers to register sweepstakes and contests that are conducted
in Argentina. As a result, at least for now, Argentina no longer
requires sweepstakes and contests to be registered.
"This is a great opportunity for local and foreign
companies interested in launching contests and promotions in
Argentina," said Paula Pfizenmaier, Partner of Randle Legal in
Buenos Aires, Argentina. "We have to wait and see whether a
new registration requirement will be instituted."
Previously, only local companies or foreign companies with a
local branch properly registered in the country were able to
request the registration of a sweepstakes or contest. As a result,
it prevented many foreign companies from including Argentina in
their promotional activities.
