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The EU Packaging and Packaging Waste Regulation (PPWR) has fundamentally transformed packaging from a waste management issue into a comprehensive product compliance framework affecting manufacturers worldwide. Japanese exporters and other non-EU businesses must now navigate complex requirements spanning conformity documentation, extended producer responsibility, and supply chain obligations that vary by role and route to market.

The EU Packaging Regulation introduces sweeping reforms to packaging and packaging waste legislation across all Member States, establishing requirements for the entire lifecycle of packaging from labelling to environmental sustainability. With ambitious targets to reduce packaging waste per capita by 15% by 2040 and mandatory recyclability standards taking effect from 2030, businesses involved in product packaging face significant compliance obligations that will fundamentally reshape how they design, manuf