EU Packaging Regulation Takes Effect: Key Implications For Japanese Exporters

Key takeaways

For Japanese exporters of packaged products into the EU and other manufacturers of packaging outside the EU, PPWR compliance is no longer a future planning exercise. Packaging compliance should now be integrated into product design, supplier management and routes to the EU market. Companies that have not yet completed their preparations should prioritise a review of packaging formats, supplier information, technical documentation and EPR responsibilities, while obtaining evidence that relevant EU importers, distributors and service providers are carrying out their assigned tasks. At the same time, businesses should plan for the later phases and update contracts and internal processes as responsibilities become clearer.