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ARTICLE · 25 AUGUST 2022

Starbucks. Less Bucks, More Stars

Starbucks left Russia. It is their decision. However the shops and the registered trademarks remained.

RussiaIntellectual Property

Starbucks left Russia. It is their decision. However the shops and the registered trademarks remained.

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The business was bought from Starbucks' Turkish franchisee by Russian entrepreneurs Pinsky and Kanokov. They could not think of anything better but copy Starbucks trademarks and file applications for slightly modified images:

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The first coffee shop was opened on August 18, 2022 under a new name " Stars Coffee". Creativity is not their strong suit. Starbucks was a rendition of a mining town Starbos. There are many mining cities in Russia. They could name their coffee shop Kemstars (Kemerovo is a mining city in Siberia) or Kustars (Kuznetsky Mining) or the like but they did not do so. They simply borrowed half of the word and did not take the trouble to change much the images, same general impression, same stars.

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