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ARTICLE · 01 JULY 2026

DEERMA Trademark Dispute Ends In Partial Win For Applicant

A Chinese company's trademark application for "DEERMA" goods was partially refused due to similarity with existing registrations, but the Chamber of Patent Disputes ultimately granted protection for certain non-similar product categories. The case demonstrates how trademark similarity assessments balance consumer confusion risks against legitimate registration rights for distinct goods.

RussiaIntellectual Property

Multigoods Production Ltd. (China) filed a trademark application No. 2024734431 for the goods in Class 21 - (see below). In January 2025, the patent office granted registration for part of the goods in Class 21. However, the patent office refused registration in respect of other goods because the designation was confusingly similar to the word designation “DEERMA” in several trademarks earlier registered by Guangdong Deerma Technology Co., Ltd. in respect of the goods in Class 21 (No. 630208 dated November 25, 2016; IR No. 1752318 dated April 28, 2023; IR No. 1715302 dated June 06, 2022; IR No. 1448382 dated November 21, 2018).

The applicant appealed against the refusal. The appeal was based on the applicant’s view that their goods in Class 21 were not similar to those in the cited trademarks. The applicant asked the patent office to register the trademark for home aquariums, portable baby baths, and other household items.

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