No Trademark Pirate Can Avoid CANON Fire

Canon, the familiar name of the Japanese optical, imaging, and industrial products company, came to Russia more than 25 years ago with its cameras and printing paraphernalia, and became popular due to the quality of its products. From the outset, Russia became an important market for hi-tech equipment, and Canon could cater to the needs of amateur and professional users. Building on its cautious marketing strategy in Finland through its subsidiary, Canon expanded into Russia and established a Canon Russia subsidiary.

For many years, Canon supplied equipment to Russia with no questions asked. In the spring of 2022, Canon temporarily suspended its business in Russia because of the conflict in Ukraine, or because of the high volatility of the Russian Ruble as some media explained.