Current Trends And Practices For Anti-Counterfeiting In E-Commerce In Russia

According to the Association of Internet Trade Companies (AKIT), in 2023 the volume of online trade in Russia increased by 27.5% and amounted to 6.4 trillion rubles. Between 2019 and 2023, the Russian e-commerce market more than tripled.

According to Data Insight's forecast, the share of online trading in the domestic retail market will continue to grow this year – with expectations for up to 19% of the total retail trade volume. At the same time, sales volume will amount to 7.9 trillion rubles, which should make an increase of 38%.

This growth has been taking place in the context of the departure of a number of foreign brands from the Russian market, brands that had accounted for a fairly large market share. However, the rapid replacement of the departed brands, as well as partially legalized parallel importation, made it possible to stabilize the situation and maintain the trade turnover.