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ARTICLE · 14 AUGUST 2023

Copy-cat Branding Is Still Taking Place

Some people believe that copying a trademark and registering it is a wise marketing move. Not so. When some foreign companies left Russia, they left their intellectual property behind and valid.

RussiaIntellectual Property

Some people believe that copying a trademark and registering it is a wise marketing move. Not so. When some foreign companies left Russia, they left their intellectual property behind and valid. The patent office carefully preserves registrations of patents and trademarks and readily accepts new applications. Also, IP owners monitor their IP ownership and when a patented product or a trademark surfaces on the market, they chase the infringers. Some of the infringers try to shirk responsibility, arguing that the IP owner is a subject of an unfriendly country, however, this argument was successful only once in the beginning and later was revoked.

Where there is a case of unlawful use of, say, a trademark, the owner warns the infringer (this is a necessary step) and goes to court if the warning has no effect. Some of the IP owners are ferhoodled and denigrate this requirement saying that this only allows the infringer to hide the infringement. Standard

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