BONAQUA Failed To Be Strong Against Coca-Cola

The name Margon is part of the ancient legacy of Britain. Hundreds of years ago, the Margon family existed with the slogan "Non sibi sed patriae" (not for self, but for country). This slogan was widely known and used in other countries, including, unexpectedly, Russia.

In Russia, Margon Ltd. dealt with construction but liquidated in 2017. The name was assumed by another Russian company dealing with beverages, demonstrating that the company's founders were not very creative and preferred to use something that already existed.

Margon Ltd. filed a trademark application No 2022720408 for BONAQUA STRONG in Class 33. The application was rejected for several reasons:

• The word 'strong' is not distinctive because it points to the property of the claimed goods.