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ARTICLE · 22 OCTOBER 2025

Brace For AI Impact: From Hype To Risk – Is Your Company Ready?

October 2025 – In 2022, we were writing about the promising but at the time still hypothetical impact of generative AI on HR—from recruitment and performance reviews to promotion...

RomaniaTechnology

October 2025 – In 2022, we were writing about the promising but at the time still hypothetical impact of generative AI on HR—from recruitment and performance reviews to promotion decisions—as well as the potential implication of the then-proposed EU AI Regulation (AI Act).

Today, generative AI is no longer a future ambition. Multinational companies are rapidly deploying AI tools into daily business operations: from content creation and data analytics to automated decision-making. What was once a speculative legal concern has become a tangible compliance challenge, with the AI Act published in 2024 and its full application expected by August 2026.

As we move towards 2026, the real question is not whether to use AI, but whether your people know how to use it. Employers can no longer treat AI as a future topic: it is here, it is powerful, and more than ever it is accountable.

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