The presence of brands in the metaverse, depending on the
adopted concept, is not a future fact. Brands are already in the
metaverse. If the concept of metaverse is debatable, and so is its
present existence, it is at least undeniable that approximate
realities already exist. In digital spaces such as, among others,
"Roblox", "Fortnite", "Second Life"
and "Descentraland", it is possible to sell goods and
provide digital services.
Naturally, in recent years, various entities have exercised
their freedom of economic initiative in those spaces and have
identified their goods and services with their brands.
Increasingly, other companies will be interested in doing so.
Protection of registered EU trademarks (EUTM) in the
metaverse
