Trademarks and Patents consolidate a company´s
intellectual capital, assuming a competitive and differentiating
role in the current knowledge economy.
Its significance is, therefore, increasingly relevant, in the
sense that the bigger the company's or organization's
awareness of the value of the knowledge it produces and the
understanding of the existing legal means to protect it, the bigger
its capacity to create solid intellectual assets, which will allow
it to reinforce its image and prestige in its field of activity,
increasing its corporate value.
To understand the importance of Intellectual Property's
role, just think of how a business would be affected if its closest
competitor learned about its technological and commercial
strategies or had access to its internal operating procedures. In
this regard, a company's exclusive knowledge is one of the main
sources of its competitive advantage, and its increasing economical
relevance makes it crucial to identify,
