The cosmetics industry is a rapidly growing area – it is
estimated that by 2023 its value is will reach more than $800
billion. It comes as no surprise then that businesses in this area
are also increasingly influenced by solutions from the digital
world.
A trend for personalized digital services has emerged in many
industries on the beauty market. Market leaders such as Sephora,
Estée Lauder and Dior are experimenting with solutions based
on artificial intelligence, augmented and virtual reality, and are
adapting these advanced technologies to their core business models
and strategies.
There are endless possibilities of innovation in the cosmetics
industry that can be achieved by using artificial intelligence,
with facial recognition technologies, machine learning and virtual
make-up contouring already in use. Further development of these
technologies can be expected in the years to come.
