Polish Authority Introduces A New Tool For Tagging Ads In AR

A new AR filter for Instagram and facebook has just been introduced by the President of Polish Office of Competition and Consumer Protection (OCCP). This new, free tool, using Augmented Reality (AR) should enhance influencers to tag commercial materials in an attractive and clear way.

The cutting-edge technology behind AR filters makes it possible to apply effects to camera images in real time. With the filter advertising, self-promotion and gift can be clearly and unambiguously marked - says Tomasz Chróstny, President of the OCCP.

The filter (in Polish) OznaczamReklamy (eng.: I`m tagging ads) has been prepared in two colour lines: purple and white - to enable it to best match the original creations of online creators, while ensuring maximum visibility. Contrasting with the background, a two-tier labelling is very important to identify the commercial nature of the advertising materials in a clear way to be easy to noticed by the consumers. The Office