The regulations on alcohol advertising in Poland are very
restrictive and their interpretation is not consistent. Therefore,
rulings given by the regulator and by the courts are setting a new
framework for interpretation every year. Below you will find a
summary of two recent cases concerning display of bottles with
trademarks of alcoholic beverages in shop windows and
distribution of leaflets in shops informing on model of sale
of alcoholic beverages based on "buy more pay less"
arrangement.
In the first case, during the inspection of a liquor store in
Krakow it was found that bottles with strong alcoholic beverages
were displayed in a shop window which made their trademarks visible
from outside. For this reason, the authority of the first instance
initiated proceedings related to withdrawal of permit for sale of
alcohol held by the entrepreneur running the store. After the
appeal the case reached the court, which had to decide whether such
presentation of
