A trademark ? whose right?
A trademark, as an indication of origin of a product, is
associated with an entrepreneur or a company introducing given
goods and services on the market.
Registration of a trademark in the Patent Office allows
entrepreneurs to protect their rights, and a characteristic sign ?
next to the mark is a signal for consumers that it has been
registered and the producer of the offered goods or services has
the right to it.
However, upon seeing a word or word-figurative trademark, do we
wonder who has in fact the exclusive right to use it?
The applicants are hardly ever the creators of trademarks, more
frequently a logo is acquired from graphic designing studios, or
purchased from providers ? the repositories of files (for example
– Shutterstock). Such purchase does not mean the acquisition
of material copyrights to the form of expression of the mark.
