The metaverse is full of surprises: graphics straight
out of the '90s video games, strange and uncomfortable
equipment needed to enter the virtual space, many concepts
associated with science fiction. And to top it all off, avatars
with no legs. This is what "Meta", or Mark
Zuckerberg's metaverse, looks like today. Recent studies of its
users have indicated that there are few of them and they are not
particularly satisfied with the activities offered by Mark
Zuckerberg. However, this has not discouraged many companies such
as Nike, Louis Vuitton or Gucci, from investing in other metaverses
and offering their products there.

meta.com.pl (Facebook)
Since there are so few users in the metaverse so far, what
attracts the business world so much? There can only be one answer:
possibilities, those identified and those not yet discovered. As in
many areas, development leaders have a chance to take the best
place in the new world and then become role models for many