In March, the EUIPO published a report on counterfeit
pharmaceuticals, showing the massive scale of this illpractice
around the world. Today we will look at the problem of counterfeits
from the point of view of new technologies, helpful in recognizing
and tracking goods.
IBM has developed an optical analyzer, small enough to be used
with a smartphone camera. Artificial intelligence and machine
learning techniques, including neural networks and video analytics,
play an important role in recognizing the optical properties of a
substance, liquid or object, including its color, movement,
viscosity and shade. This kind of data is used to train models so
that they can recognize the products presented to them and indicate
deviations in the respective properties of these products. The
software, which has been trained in the field of optics and image
processing, forms the Crypto Anchor Verifier tool which can scan an
object and determine whether it shows any deviations from
