The Silent Revolution Goes On: A Focus On Norway

Until today, in Norway a black-and-white figurative trademark registration guaranteed to the owner protection for the sign in any colour it was adopted, in light of the consolidated ruling of the Supreme Court regarding the protection of figurative trademarks in black and white.

Through the adaptation of the national legislation to the practice of the European Intellectual Property Office (EUIPO) and of the main Trademark offices of the Member States, the new regulations provide for the application of the what you see, what you get principle in the field of the protection of figurative trademarks.