INTRODUCTION
In the digital economy, data fuels innovation, personalization,
and business growth—but it also raises serious concerns
around consumer privacy and market fairness. Companies with access
to large volumes of personal data may use this advantage to
entrench market dominance, restrict competition, or impose unfair
terms on users.
This article examines Nigeria's legal
framework—anchored by the Nigerian Data Protection Regulation
(NDPR), the Nigeria Data Protection Act (NDPA), and the Federal
Competition and Consumer Protection Act (FCCPA)—and how it
addresses exploitative and anti-competitive data practices. It also
draws from global judicial precedents to guide Nigeria's
enforcement priorities and shape its compliance expectations.