George Orwell wrote literary criticism and one of his best known
books is the dystopian novel '1984'. The novel was written
in 1947 and identified such terms as "Big Brother",
'doublethink' and 'newspeak' which have become part
of everyday language. Who would have thought 70 years later we
would still be grappling with the same fairy-tale relationship
between morality and privacy.
A recent scandal has erupted with Facebook and big data company,
Cambridge Analytica which was involved in the collecting of
personal identifiable information of 87 million Facebook users. The
data was apparently used to attempt to influence voter opinion
during the last US election.
At the start of this year a Cambridge Analytica employee, turned
whistle-blower, provided information to the media which indicated
that alleged unauthorised possession of personal private data was
being used for political campaigns. These campaigns were based on
psychological and personality profiles mined
