Legal implications of spam text messages

In Short

• Text messages promoting goods or services must comply with New Zealand's Unsolicited Electronic Communications Act 2007.
• Businesses must obtain consent before sending marketing text messages.
• Messages must include clear identification, contact details and an unsubscribe option.

Tips for Businesses
Always obtain clear consent from recipients before sending marketing texts, and ensure you maintain records of how consent was given. Make it easy for customers to unsubscribe and honour requests promptly. Stay compliant by following the law's requirements, and avoid hefty fines by keeping your processes transparent and straightforward.