Privacy – what personal data protection really requires

Privacy – particularly the protection of personal data – is a hot topic both here and internationally, as organisations struggle to cope with the quantity and transferability of electronic communications.

This Brief Counsel provides some tips for businesses on how to manage privacy obligations in relation to collecting, storing and distributing personal information.

Collection

When collecting data, reasonable steps must be taken to ensure that individuals are aware of, among other things, the purpose of collection and the intended recipients of the information. That notification could be given by a note on the organisation's website, or by using a privacy collection consent form.