Corcel IP founder Patrick Van Berlo came to James & Wells
Intellectual Property with an energy efficient invention.
He wanted to protect and commercialise the technology in New
Zealand and Australia, but felt he didn't have the resources or
inclination to set up subsidiaries in other foreign countries.
James & Wells partner Ceri Wells explained to Patrick the
concept of licensing intellectual property. Licensing
involves granting rights to exploit technology protected by
intellectual property in return for a royalty payment, usually a
small percentage of the sale of protected products. Patrick
quickly realised that the value of the right to license his
technology was significant. and that ultimately he may earn more
from royalties than he would earn from operating the technology in
New Zealand and Australia - and with less risk.
