IP: the ultimate sustainability tool

In my experience of introducing sustainability principles into our firm, people often focus on the environmental aspects of sustainability and forget two critical pillars: maintaining sustainable profits and positively impacting people - including staff and the wider community.

If your business can't sustain its profits long term it will ultimately fail, having a negative effect on your community and removing any opportunity to impact positively on staff and the environment.

Intellectual property¹ can protect various sources of competitive advantage. Used properly, it can turn competitive advantage into sustainable competitive advantage and will help maintain long term profitability.