Google Adwords – Trademark Issues Arising

Google Adwords® is a useful tool to help get your business's name to the top of Google's search engine rankings. Google Adwords allows retailers to purchase key words that consumers use to find their products online. So what do you need to think about when purchasing these key words?

Google Adwords is growing fast. The use of Adwords is increasing. Google's total advertising revenues in 2009 were US$23 billion. This is big business.

But, with the increased use of Adwords, there are increased issues for advertisers to be aware of. We are often asked:

• "Can I use another business's trade mark as a Google Adword to attract business to my website?"
• "How can I stop another business from using my trade mark as a Google Adword to attract people to their site?"