Distinctive Packaging - Protecting your Shape

When it comes to cosmetics and skin care, product presentation can be the difference between a customer choosing your product or not. While there will always be a portion of consumers who are fiercely brand loyal, there are still many shoppers who will be swayed by a pretty jar or an interestingly shaped bottle.

Coming up with a new packaging shape is always going to be more expensive than purchasing a standard design in bulk from a catalogue and simply applying your branding to the outside. Designs will need to be devised and drawn up, prototypes made and manufacturers found. However, you may end up with a design that not only sets your product apart from your competitors, but if protected correctly, one which can be licensed, sold or retained to secure a distinct market advantage.