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ARTICLE · 22 AUGUST 2013

Developing an IP strategy for your business

James & Wells Intellectual Property
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IP issues can actually drive most strategic considerations, so an IP strategy should be aligned with business strategy. .

New ZealandIntellectual Property
Kate Wilson
Kate Wilson

Partner Kate Wilson gives an in depth account of what you need to do to develop an IP strategy for your business.

There is no question that an IP strategy should be aligned with the business strategy.

But, what needs to be better recognised is that IP1 issues can actually drive most strategic considerations in an organisation. For example, many pharmaceutical & chemical companies (Dow for example) focus their research on compounds for which they have freedom to operate and can gain the most patent protection.

When you consider that 80% of the value of a business is in its intangible assets, then it makes sense that the framework of an organisation is based around those assets and associated IP issues – rather than trying to dovetail an IP strategy into a less than effective business plan.

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