ARTICLE · 24 MAY 2022

Dutch DPA Takes Position On Online Tracking, Advises Companies To Immediately Stop Using IAB Framework

Hogan Lovells (Netherlands)

The Dutch Data Protection Authority (Dutch DPA) recommends that Dutch websites stop using the IAB framework and other similar tools for tracking users, reports a Dutch newspaper (only in Dutch).

NetherlandsPrivacy

Joke Bodewits

Fenneke Buskermolen

Chantal Van Dam

The Dutch Data Protection Authority (Dutch DPA) recommends that Dutch websites stop using the IAB framework and other similar tools for tracking users, reports a Dutch newspaper (only in Dutch). The recommendation of the Dutch DPA follows the recent enforcement decision of the Belgian DPA on IAB Europe, an association for the digital marketing and advertising ecosystem.

Decision of the Belgian DPA on IAB Europe

Before discussing the statement of the Dutch DPA, we will first provide a short summary of the Belgian's DPA decision. The Belgian DPA found that IAB Europe's Transparency and Consent Framework (TCF) does not comply with GDPR requirements. The TCF is used for online advertising that is based on real time bidding (RTB), an automated online auction of users' profiles for the sale and purchase of advertising space on the internet. The TCF plays an important role in the RTB system. When users visit a website, the TCF facilitates the capture of the users'

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Dutch DPA Takes Position On Online Tracking, Advises Companies To Immediately Stop Using IAB Framework

Decision of the Belgian DPA on IAB Europe

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