What ingredients do you think are in the product below on the
left? No, don't keep reading, I really want your opinion. Go
on. I can wait. You can also share your thoughts with me by email. Done? The applicant felt
he had been misled. He thought that the product only contained
orange juice and so felt cheated when the rest of the packaging
revealed that the product contained 33% water. Misleading! The new
manufacturer, Riedel, stated that after the brand was acquired, the
packaging was immediately changed to 70% juice, 30% water. Albert
Heijn (which also received a complaint as the distributor)
concurred.
The President first looked at the old label and recited the
assessment framework (which has since become standard): interested
consumers read the list of ingredients, but a statement on the
packaging can still mislead them. Keeping that in mind, the
President found that the consumer could only interpret the
packaging as indicating that its contents consisted
excl
