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ARTICLE · 12 DECEMBER 2018

The Right Actor(s) For The Part?

Global Advertising Lawyers Alliance (GALA)
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Shawshank Redemption without Morgan Freeman, or Forrest Gump without Tom Hanks? Unthinkable! In most films, there's only one person who can play the lead to perfection.

NetherlandsMedia, Telecoms, IT, Entertainment

Shawshank Redemption without Morgan Freeman, or Forrest Gump without Tom Hanks? Unthinkable! In most films, there's only one person who can play the lead to perfection. But things are different in the theatre industry. In musicals it's quite normal for not just the widely acclaimed Tony Award winner to play the lead, but also what is termed an alternate. But not everyone knows this. And this led to an audience member at the musical "Was getekend, Annie M.G. Schmidt" filing a complaint with the Dutch Advertising Code Committee (RCC). The complainer had gone to see the show and felt misled when it turned out that Simone Kleinsma was replaced by her alternate in the role of Annie M.G. Schmidt (a famous Dutch writer). The complainer had inferred from the newsletter and the website that only Simone Kleinsma would be playing the lead. One reason for this was that these had announced that the role of Annie suited her beyond anyone else, so that she was the actress to play the

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