Last June remarkable summary proceedings were conducted in
Amsterdam on the authority of the Advertising Code Committee
(Committee) to judge advertising. A chiropractor had posted an
advertisement for his practice in the newspaper Het Parool. From
the ad:
"The good news is that chiropractic treatments have proven
effective to relieve pressure on the nerves. By using light
techniques, I am able to lift the pressure on the nerve. This
allows the nerve to repair and the symptoms to disappear. Some
conclusions from research:
85.5% patients reported improvement in nerve symptoms after
only 9 chiropractic treatments - Journal of Chiropractic Medicine,
2008. "
A doctor involved in the Association against Quackery filed a
complaint with the Committee. Chiropractic treatment would be a
medically futile treatment that can cause damage. In short, the
advertiser would be a quack. Apparently that allegation really
angered the chiropractor. He even started summary
