New Self-Regulation In The Netherlands: Advertising Code On Field Marketing

As in most years, the year 2016 comes with the introduction of new self-regulation in Dutch advertising law. There is one new self-regulatory code: the Advertising Code on Field Marketing (Reclamecode Fieldmarketing).

The Advertising Code on Field Marketing is valid as of 1 January 2016 and deals with any type of advertising in relation to sales and promotion outside of sales premises. This includes door-to-door marketing as well as e.g. distributing flyers or samples on the street. The code contains several general and specific rules in relation to these activities. Amongst others, field marketers must:

• be able to identify themselves and wear a badge;
• wear recognizable clothing bearing the logo or name of the advertiser;