The days are getting shorter, the evenings colder. Time for a
cozy gathering by a crackling fire. Lovely, right? Or maybe not...
Knowledge center Milieu Centraal has therefore launched the
awareness campaign 'Honest about Wood Burning' to
inform the public about the negative consequences of burning wood,
and to encourage people to burn less. Wood burning has harmful
effects on health. The Dutch Fireplaces and Stoves Association
(Nederlandse Haarden- en Kachelbranche "NHK") tried to
block this campaign before the Advertising Code Committee due to
their commercial interests. The Advertising Code
Committee (in Dutch) has rejected this attempt.
When wood is burned, large amounts of fine particulate matter
are released through the smoke. It has been proven that fine
particles can cause health problems such as cardiovascular disease,
respiratory complaints, chronic bronchitis, and lung cancer. That
is why Milieu Centraal is conducting this information campaign,
based on
