Influencers And Brands

Discover the changing landscape of social media and influencer marketing with our partner Gloria Niembro Castro and our associate Arturo Revilla, the brilliant minds behind the insightful article Influencers and Brands, featured in the American Bar Association. As the digital realm has transformed from a mere platform for connecting and making friends to a thriving marketplace, where brand advertising and content curated by social media luminaries captivate audiences. These influential figures, known as 'influencers,' wield the power to sway and persuade, often partnering with businesses to champion their products and services. Get to know the most relevant intellectual property and contractual legal aspects to bear in mind in this new form of marketing.